š¤ Influencer Marketing That Delivers Results
Connect your brand with the right voices. We manage influencer campaigns from strategy to execution, driving authentic engagement and growth.
Introduction
Social Mint Agency is Indiaās influencer marketing leader, connecting brands and creators for authentic campaigns that drive engagement, conversions, and real business growth. In the rapidly evolving Indian digital landscape, we help brands of all sizesāfrom startups to established enterprisesāembrace influencer marketing as a core growth engine, tailored for the unique pulse of the Indian market.
Why Choose Influencer Marketing in India?
Build Trust & Credibility
89% of Indian consumers trust personal recommendations over advertisements, making influencer endorsements highly effective.
Targeted Reach
Reach urban youth, Tier II/III cities, and niche communities via creators who speak their audienceās language and understand local nuances.
CostāEffective Results
Indian brands earn up to ā¹5 for every ā¹1 spent on influencer marketing; top campaigns achieve 5X to 6X ROI.
Drive Conversions
64% of Indian consumers make repeat purchases based on influencer recommendations, leading to sustained customer loyalty.
Influencer Marketing Services
Influencer Discovery
We identify and connect you with influencers who match your brand and audience.
Campaign Management
End-to-end campaign planning, execution, and reporting for maximum impact.
Performance Analytics
Track ROI, engagement, and reach with transparent analytics and reporting.
Content Collaboration
Co-create authentic content with influencers to boost brand credibility.
Why Brands Choose Social Mint
Trusted Network
Access to verified influencers across niches and platforms.
Measurable Growth
We focus on real engagement and measurable business outcomes.
Personalized Approach
Every campaign is tailored to your brandās goals and audience.
Our Diverse Creator Network
We partner with creators across Indiaās diverse population and all major tiers, ensuring authentic connection and maximum impact for your brand.
| Tier | Follower Count | Key Benefits (India) |
|---|---|---|
| Nano-creators | <15,000 | Highest engagement, ultra-targeted, regional reach |
| Micro-creators | 15,000ā75,000 | Mainstream yet niche, best ROI, affordable |
| Mid-tier | 75,000ā250,000 | Balance of scale and relatability |
| Macro-creators | 250,000ā1M | Pan-India campaigns, trend drivers |
| Mega-creators | 1M+ | Celebrities, mass visibility |
We represent content in Hindi, English, Tamil, Telugu, Bengali, Marathi, Punjabi, and all major Indian languages and genres: fashion, entertainment, technology, lifestyle, finance, beauty, parenting, food, travel, sustainability, and more.
Indian Creator Types
Educational
Tutorials, exam prep, job hunting, finance insights.
Entertainment
Music, comedy skits, film reviews, local pop culture.
Lifestyle
Fitness, home dƩcor, travel vlogs, daily routines.
Expert/Authority
Doctors, CAs/finance gurus, tech reviewers, industry leaders.
Community Builders
Grassroots activism, regional pride, niche interest groups.
Multi-format
Cross-platform stars with unique voice and diverse content.
Brand Builders
Indian entrepreneurs using content for their own brand growth.
Platforms We Leverage
-
Instagram India: Lifestyle, fashion, food, vernacular reels.
Strong urban & Tier II/III reach. - YouTube India: Long-form content, Shorts, educational series, and diverse language creators.
- Local Short-Video Platforms: Leveraging Moj, Josh, ShareChat, and Instagram Reels to connect with regional audiences.
- Facebook: Strong for community engagement, parenting groups, and localised campaigns.
- Snapchat: Ideal for youth culture engagement and exclusive, ephemeral content.
- Twitch: Growing platform for gaming, tech reviews, and regional pop-culture streaming.
Flexible Payment Models
Flat Fees
Per post/video, ideal for one-off collaborations.
Commission
% of sales, popular for affiliate and CPA campaigns.
Payāperāpost
Fee for specific content (post, story, reel), flexible.
Gifting
Free products for content, common with nano/micro creators.
Hybrid
Mix of flat fee plus incentive, a common model in India.
Performanceābased
Pay for clicks/sales/leads tracked via unique codes.
Retainers
Monthly partnerships for always-on influencer programmes.
How We Deliver Results
Creator Recruitment
Rigorous selection based on audience fit, engagement rates, authenticity, and regional diversity.
Strategic Onboarding
Clear brand/campaign objectives, custom creative briefs, and detailed style guides ensure alignment.
Advanced Performance Tracking
Monitoring impressions, reach, engagement, conversions, cost-per-acquisition, and sentiment analysis.
Optimised Compensation
Utilising flexible payment models tailored to fit Indian market realities and maximise ROI.
Measuring ROI (India-specific)
Our campaigns consistently demonstrate strong returns. Brands typically earn around ā¹4āā¹5 for every ā¹1 spent, with top campaigns achieving up to ā¹11 for every ā¹1 invested. We meticulously track key metrics to ensure transparency and continuous optimisation.
Metrics Tracked: Impressions, reach, engagement, conversions (via links/codes), cost-per-action (CPA), customer acquisition cost (CAC), and brand lift studies.
- Cost: ā¹1 lakh
- Audience Reached: 100,000
- Engagement Rate: 6%
- Conversion Rate: 8%
- Average Order Value: ā¹2,000
- Leads: 100,000 Ć 6% = 6,000
- Conversions: 6,000 Ć 8% = 480
- Revenue: 480 Ć ā¹2,000 = ā¹9,60,000
- ROI: (ā¹9,60,000 ā ā¹1,00,000) / ā¹1,00,000 = 8.6 (i.e., ā¹8.6 for every ā¹1 spent)
Ready to Amplify Your Brand?
Letās build your next influencer campaign together.